Speech Outline Michael MacDonald

  1. Title: Alexa loses her voice 
    Intro 

     Hello, I am Michael and I chose to do this commercial because I thought they used a very interesting way of grabbing the audience's attention with their purpose.  As you may know, we already watched this commercial in class and you may understand the purpose, but I chose to do this commercial before I saw it then and found it very interesting how it grabs your attention. 
    Purpose: Purpose evolves around the concept of having humor and Celebrities or recognizable people for each different type of person with different interest.  Example: Nerd, or someone into hip-Hop. (Hannibal actor and Cardi B).  Then showing How Alexa does a way better job than them on giving advice and facts.   

    What is Alexa? 
    Hook:  Most of you may know what Alexa But I'm here to touch your souls about Alexa losing her voice 
    What is Alexa: Alexa is a virtual digital assistant developed by Amazon for its Amazon Echo and Echo Dot line of computing devices. Alexa's capabilities mimic those of other intelligent assistants such as Apple Siri, Microsoft Cortana, Google Assistant, and Samsung Bixby. 
    Alexa responds to voice control by returning information on products (on Amazon of course), music, news, weather, sports and more. The back-end engine for Amazon's Alexa runs on Amazon Web Services in the cloud, enabling Alexa to learn an individual or family's preferences and expand its functionality over time. 
    This commercial, show how Alexa is used in a variety of ways. (Provide examples) 
    Discuss the purpose and Analyze then Conclude 
    Thesis Statement:  Overall this commercial grabbed the audience's attention with specific characters and humor to reach every audience to keep their product in the loop. 

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